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News 2009-10-27 How to get higher on search engines and make money from your website by Willie Crawford source: http://www.site-reference.com
It goes without saying that if you don’t have website traffic, the other
components of your web business can’t work very effectively. Without eyeballs
on your sales letter, you won’t make any sales!
There are many ways to generate fast free website traffic, but many of them
aren’t readily available to the average, lesser-known marketer.
Joint ventures are an excellent way to get tons of others to send you there
traffic. However, joint ventures hinge upon relationships/connections, and many
of the people with the most traffic have tons of their own products to promote.
Those who own large lists are also approached about joint ventures so often
that they may have commitments that extend out past six months.
If you do have a large list, getting immediate traffic to your website can
be as simple as sending a compelling email. However, it takes time to build a
quality list. It also takes time to build strong relationships and trust with
your list members.
Another one of my favorite ways to generate lots of free traffic is by
creating an inexpensive product and then allowing others to selling it and keep
100% of the profit. However, that does require a product on a really hot topic,
and you still have to recruit affiliates.
You are also giving away 100% of the money on the sale (sacrificing early
profits), and your goal there is not so much traffic but to build a list. I do
often do this, using a script called Rapid Action Profits, which deposits
proceed from the sale directly into my affiliates Paypal accounts while adding
the new subscriber to my list automatically.
However, for generating traffic that is free, fast, and even long-term, I
recommend creating lots of content and putting it in the path of the search
engines. In fact, I often do this when I’m launching a new product, or even
promoting a new affiliate product. Here are the down and dirty steps that I
take:
1) Do your keyword research, striving to identify the “buying
keywords” that your target customers are using. One easy way to do
that is to use the “Google External Keyword Tool” to research which keywords
get the most searches. This tool is free to use, and will also suggest related
keywords to you.
What you are looking for is evidence that people are searching on a given
phrase, and that those people are spending money. The Google External Keyword
Tool will tell you this.
You can also enter a keyword phrase that you plan to target into the regular
Google search box, and look at how many Google AdWords ads display on the right
side of the page. These are people paying for each click from people who search
on that term, and then click through to their sites. Presumably, they wouldn’t
pay for those clicks unless these customers were spending money.
2) Use your target keywords to craft titles for 20 articles. In
addition to the keywords make sure that your title also promises some benefit.
The article title is what’s going to get you the most traction in the search
engines.
3) Actually write those 20 articles. They can be as short
as 400 words. If you have trouble writing, go to several of the bigger article
directories and read what others have written on the topic. Also Google the
keyword and look at what experts have had to say on the topic. Then write the
articles.
If you are still stumped, simply plug your mike into your computer and then
talk about the topic. Most of us are certainly good at talking. Record your
thoughts then go back and organize them and you have an article (or several
articles).
Add a resource box to the article that tells the reader to go to your site
for more information, or resources (your product) on the topic. When linking
back to your site, use your keyword as the anchor text where permitted.
4) Turn each article into a video. The simplest way to do
this is probably to put your main points on PowerPoint slides. Then as you read
your article, flip through the slides, and record it using Camtasia screen
capture software. As easy as that, you have a movie.
5) Turn each article into a podcast (an MP3). Just read the
article and record it using software built right into your computer. You can
also download free recording software for tons of places on the internet. One
of my favorites is Audacity.
7) Write several press releases using the article titles as your
topic. Here you need to get a little creative, but as an example, for
this article I would use, “Website Traffic Expert Reveals How To Generate Free
website Traffic Fast.”
These press releases are being written for SEO purposes, so the exact
wording is not so critical. You are going to share several point in the press
release and then you are going to link to one or two websites that you want to
call attention to. Your links will use your keywords as the anchor text.
8.) Submit these articles, videos, podcasts, and press releases to
article directories, video sharing sites, podcast aggregators, and free press
release sites. Since I do this for numerous products and projects, I
use an automated submission site. Being a very prolific writer, I have weeks
when I may do 20-40 articles (while still running my web business).
9) “Rinse and repeat!” What happens over time is that you’ll soon
have so much content in cyberspace that you’ll achieve critical mass. At
that point you’ll rank for your most important keywords as well as lots of
longtail keywords. At that point, you’ll be amazed at the traffic.
To speed up the process you can also post your articles to an optimized
WordPress blog that’s been configured to “ping” RSS aggregators, social
networking sites, and bookmarking sites each time that you post. If you don’t
know how to do that, it’s beyond the scope of this article, but most webmasters
familiar with WordPress can set that up quickly for you. WordPress is very
simple, yet very powerful.
There you have it, “How to generate free website traffic fast!” Yes, there
is work involved, but when you see the results, you’ll know that it was well
worth it.
Willie Crawford has been marketing online for 13 years, and used article
marketing most of that time (writing over 1500 articles). His favorite tools
for automatically distributing his articles, videos, podcasts, and press
releases is the automated submission site: http://Easy PushButtonTraffic.com
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